I wrote just days ago about how to choose Entrecard advertisers. It’s still valid except for one thing, cheap doesn’t mean what cheap used to mean. Here’s an excerpt from the article on their blog below:
Written on April 7th, 2008 by Graham
Today we release our long-awaited modification to the pricing system.It’s going to go live within the next 24 hours. Just to be clear, we are talking about a complete change to the way everyone’s advertising prices are calculated.
Starting today, your ad price is determined solely by demand for your ad spot. Every time someone purchases, or applies to purchase an ad on your site, your price doubles. Every time an ad finishes running, your price halves.
Cheap ads now will mean that not enough people apply to advertise on them. With my own blog costing in the 600’s per day now, it is going to cost a poor blogger 600 clicks for one day on my blog. I wouldn’t wish that torture on anyone. Still, we’ll have to see how it plays out. It could be a positive and kick those really high pointer blogs that have very little value in their content off the top of the mountain. If that happens, that will be very good. I wrote about the actual system of Entrecard if you want to know more from a beginner standpoint. You’ll find that article here.
This is an example of yet another company who has an idea and thinks every idea they will have after that will be just as good. One thing I like about Blog Catalog is that they respect their users enough to ask their input repetitively. That’s what Web 2.0 is all about. I’d have liked to done a poll at least about this before it went live. I’ll have to try it and see if it’s something I like or something I’m going to make new space for my own advertising on my sidebar with.
What do you think of Entrecard’s new pricing system?
Hi. I'm Damien Riley, MA.
3 Comments
Does the term “insane” ring a bell? What kind of vacuum must the people making this brilliant decision at Entrecard live in?
I’m with you, Damien, it would have been nice for them to have done a study based on their users experience and input BEFORE making such a dramatic change.
Any serious business person does not have time to visit a gazillion blogs to rack up enough points to advertise, nor do I think, would those who purchase credits want to spend what it will surely cost to purchase so many.
Not everyone can afford the expense it takes to advertise and promote their blogs, especially when they’re just getting started. Entrecard has been a workable alternative for those individuals.
I have really been a fan of Entrecard because even though I’ve not brand new to online marketing, it’s really allowed me to discover some really great blogs. But now…
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I’m not sure what I feel… I’m going to wait a few days until things level out, though. The system might work… it might not. It’s too soon to tell.
I just cringe at the day when my ad queue gets down to like 3 or 4 people!
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I think they thought maybe it would make it possible to get on the higher blogs since it will go down after no one advertises on you - but I sincerely wish that they would just allow us to set our own prices. If someone wants to charge 2056 entrecard credits, let ‘em…or they can make themselves popular by going for smaller amounts like 64 credits. That’s where I was a few days ago - now I’m up at 500 & something on both my blogs as well!
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