The 90’s had some great commercials but for my time between shows, the best was the “Yo Quiero Taco Bell” chihuahua. This ad campaign put Taco Bell on the pop culture map. When you saw one of those bobble-head dogs on somebody’s dashboard you couldn’t help but utter the phrase. It was a way of making taco bell Mexican again as well. It had started as a quite vanilla company selling Mexican food. When it was acquired by Pepsico in the late 80’s, the authenticity of the brand waxed and waned. This slogan used actual Spanish and it was catchy, anybody could say it! Instead of having to understand the conjugation of the very querer in the first person “yo,” anytime could just repeat this phrase and say “I want some Taco Bell” in perfect Spanish.
Ironically, the years this slogan was on the airwaves, Taco Bell’s sales slumped. They fired the ad creator and hired new ones. Sales did increase after the new campaigns were in place. I don’t think Taco Bell will ever get a better spokesperson however than that little chihuahua, he was definitely cooler than Spuds Mackenzie or any other dog I’ve seen on TV commercials. In case you missed it, or just forgot, here’s one of the commercials below:
at Inspiration Bit Good to the Last Drop at Wash the Bowl Where’s the Beef? at The Fork of Ambiguity Just Do It at Business Opportunities and Ideas Business Slogan 37: It’s a Sony at Versa CreationsAye Chihuahuaat Postcards From the Funny Farm Business Slogan 33: Keep Walking at Versa Creations Famous Slogans of the 20th Century at Versa Creations Probably the Best IR Site in the World at Corporate Eye
Connecting People at Inspiration Bit What is the Best Social Media Marketing Website at Just Creative Design Probably the Best IR Site in the World at Corporate Eye Good to the Last Drop at Wash the BowlAye Chihuahuaat Postcards From the Funny Farm What it is to be alive and not just to survive at Magic Jewball Just Do It at Business Opportunities and Ideas Enjolie- the Ad That Inspired a Young Woman at Inspired Woman
Well, my nine year old wants Taco Bell now and my three year old keeps laughing at the dog commercial asking to see the doggie talk again. Different strokes for different folks!
I personally love the tacobell dog lol. I do notice though that little by little tacobell is starting to die out. What they need to do is bring out the tacobell dog again. :)
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at Inspiration Bit Good to the Last Drop at Wash the Bowl Where’s the Beef? at The Fork of Ambiguity Just Do It at Business Opportunities and Ideas Business Slogan 37: It’s a Sony at Versa CreationsAye Chihuahuaat Postcards From the Funny Farm Business Slogan 33: Keep Walking at Versa Creations Famous Slogans of the 20th Century at Versa Creations Probably the Best IR Site in the World at Corporate Eye
Link | March 24th, 2008 at 7:00 am
aboutCREATION » Randa Clay
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Connecting People at Inspiration Bit What is the Best Social Media Marketing Website at Just Creative Design Probably the Best IR Site in the World at Corporate Eye Good to the Last Drop at Wash the BowlAye Chihuahuaat Postcards From the Funny Farm What it is to be alive and not just to survive at Magic Jewball Just Do It at Business Opportunities and Ideas Enjolie- the Ad That Inspired a Young Woman at Inspired Woman
Link | March 20th, 2008 at 4:51 pm
Paul
wrote,
That little dog left me wanting Burger King.
Link | March 9th, 2008 at 6:59 am
Jillian
wrote,
LOL… I hated that commercial. Seriously: Worst… thing…ever! Eww, and then everyone was saying it. Meh.
What did we do to deserve that?
Jillian’s last blog post..It Seemed Like a Good Idea at the Time, but Now I Don’t Know
Link | March 9th, 2008 at 9:23 am
Damien Riley
wrote,
Well, my nine year old wants Taco Bell now and my three year old keeps laughing at the dog commercial asking to see the doggie talk again. Different strokes for different folks!
Link | March 9th, 2008 at 2:21 pm
Jessica The Rock Chick
wrote,
I loved those commercials! Taco Bell, on the other hand, leaves a little to be desired :)
Jessica The Rock Chick’s last blog post..A Womp Bop A Looma
Link | March 10th, 2008 at 3:59 am
Ad Lib Group Writing Project Wrap Up
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[...] Damien Riley analyzed the Taco Bell campaigns in Aye Chihuahua [...]
Link | March 18th, 2008 at 5:34 am
Ad Lib Group Writing Project Winners at Randa Clay Design
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[...] Aye Chihuahua at Postcards From the Funny Farm [...]
Link | March 18th, 2008 at 5:36 am
Shopping Cart Software
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I personally love the tacobell dog lol. I do notice though that little by little tacobell is starting to die out. What they need to do is bring out the tacobell dog again. :)
Link | July 14th, 2008 at 6:15 pm
Damien Riley
wrote,
I agree!
Link | July 14th, 2008 at 6:42 pm