Postcards from the Funny Farm

Okay, so I covered the first two letters of value: “V” for visceral and “A” for aphoristic. Now the third: “L” for linkage! Link love is the #1 way to make friends and influence people (namely bloggers you link to on the web. After you’ve written your visceral post of around 200 words and given it a catchy and creative title, it is important before you press the “publish” button to add 3 deeplinks (links to other posts on your blog) and 3 linkloves (links to other blogs). This can become a standard practice and you will find it easy then. IT IS VERY CUMBERSOME AT FIRST. You need to try and automate the process however you can. It should be like brushing your teeth every morning. Just to give you some of my tips:

1. For backlinks I have a shortcut to my most popular posts page. I open it in a new tab and getting relevant backlinks that are my most popular is as easy as copy/paste. This helps with rank and authrity. It also links your best stuff for people who are interested in it. REMEMBER: The best way to include links is within the context of your writing. Just inserting them random looks like spam and worse than that, it turns off your readers. You can automatically insert links in your blog (I recommend for a 200 word post 3 backlinks and 3 linkloves) and have it enhance your content.
2. For linklove: I use WordPress. As I add new faves to my blogroll, I can go to Manage / links in the admin section an choose the “blank” window feature. Then when I want to get a link open to check out or copy, all I need to do is click. I try to consistently link to my favorite blogs and I notice they really appreciate it. ONE NOTE: Chelle reminded me that the anchor text that the url is assigned to is important to rank, so choose appropriate words. For example: I really like this guy, if guy is the anchor text, then they only get juice for the word guy. If I says: “This guy knows music!” Then you link more effectively to his site about pop culture, music, and being a D.J..

Linkage of external sites along with the 2 types listed above is the third letter in blog value. Coming up tomorrow: The mysterious “U.” Keep following these guidelines and who knows, maybe you’ll be lookin’ into those las vegas hotels