Posts Tagged ‘Google’

Staying Cool When the Service is Terrible

Tuesday, October 21st, 2008

I’ve been emailing and managing tasks through Yahoo! since 1997 and after a set of frustrating attempts to get service, it may be time to move to Google.  I am trying not to be hasty since I’ve made heavy “migrations” like this in the past, in anger, only to find myself crawling back with my tail between my legs.  I think it’s important when  you lose important service like email or your calendar to make your request known to the company.  Problems I had: 1) Yahoo is all but unreachable in every sense.  2) My ISP, Verizon, said that only a smattering of their customers were experiencing this “blockage.”  I was told they can’t reach Yahoo either.  I don’t know if you can imagine my dillemma:  I can see my email titles but cannot access them.  It’s like a carrot in from of a donkey.  It’s gone on all day.  I want to be calm and collected but I wonder how long I should wait before I start officially changing my email address.  In modern times this is a bigger deal that out predecessors would have imagined.  I can’t tell you the sense of withdrawal I’ve felt all day without access to my emails.  Do you think I’m handling it right?

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How I Got My Google Page Rank Back

Saturday, July 26th, 2008

Table of contents for How I Got My Google PageRank Back

  1. Google Sends PFTFF to Dead Letter Office: PR0
  2. My Google Page Rank Appears to be Back
  3. How I Hope to Get my Google PageRank Back
  4. How I Got My Google Page Rank Back

from: PR4 to: PR0

The past 3 days and today (7/26/08) my Google Page Rank appears to be back. I tried playing aloof and I didn’t write a gushing post since I have been wrong before. Sometimes the toolbar malfunctions, this is something I have verified by many sites and blogs out there. More often than not though, it’s correct. The long story made short is that yes, indeed my PageRank has gone back to the PR4 it was when it got spanked months ago. In this post, I tell you in a few sentences exactly what I did to get it back (I’ve been keeping a careful journal on everything!)

Fearing I might be jumping the gun, I emailed one of my blog mentors and friend Derek Semmler yesterday and asked him to verify the PR4 change for me. He’s seen me go through the PR0 ordeal with this blog and even written a few really cool articles about PageRank hits on his blogs. He said that sadly my new rank wasn’t registering on his toolbar. (Thanks again for checkin’ Derek) So, I kind of gave up and forgot about it. That’s why today after seeing it still in my toolbar and verifying the change with some 3rd party sources, I was elated to see it was indeed a true PR4.

My understanding via Matt Cutts’ blog is that Google has “expired” some of the prior penalties. In addition to that, here is what I have done. It’s nothing mysterious but it takes some effort. My attitude toward success has always been that I don’t mind work when I know it’s worth something. Some of you may have seen my fave Woody Allen quote come up once in a while here, “80% of success is showing up.” If you are doing the right things by Google to get PageRank success, I’d even make that an 85 instead of an 80:

1) Guestblog monthly: Set a specific number as a goal. Ask higher ranked blogs if you can guestblog and link back to your index in the post (usually a signature looks the least pompous). I’ve been averaging 5 guestblogs a month in the last 6 months. All my guestblogs are represented by an intro here and you can read them through this link: Those backlinks affect PageRank. You can also invite bloggers to guestblog on yours. You usually get a link from their blog announcing their work. A classic example of this is Chelle’s recent PageRank post on mine:

2) Every sponsored post/link on your blog needs to have the attribute: rel=”nofollow” in its relative links. I won’t bother explaining, just do it. It took me 4 days in between work, wife, and screaming kids to change all mine to this. I pity anyone who has more than say 100. But if you make it a practice, you will never have a problem with this issue. I could say more on this, please ask questions if you have them. My assumption is that most people get this already. Obviously I recently learned it :)

3) Write quality posts to a niche audience (as much as possible) that people read, link to, and comment on. (Reading and inking to parts are way more important but comment have ripple effects for lnkage, traffic, etc.) I’ve written extensively on the value of a blog post but this subject is a bit subjective. I doubt any SEO writers will be subscribing as a result. However, if what you do is kind of like my writing, please check out the series, it was written with you in mind: V.A.L.U.E. of a Blog.

4) Show your indefinable magic as a blogger! How could I leave that one out. Don’t forget to be yourself. Remember that the dead splash page of Firefox, for example, is a 6/10! Who reads that? Blogs started out as WEBLOGS where interesting people shared their research, later their thoughts and quotes, and finally they are now a place where anyone can self-publish anything. Let your light shine.

Folks, it’s been a long rocky road since they spanked my PageRank (man that sounds bad doesn’t it ;). I am enjoying the smoothness now that it’s back. Like it or not, Google PageRank is an issue of economics and you should have it. So I am officially not a hater of Google PageRank, they have done right by me. It seems like there are as many ranks out there as there are acne treatments, but Google has the most clout.

If you want to know more regarding this topic, just ask. I think I’m done for now. This is meant to be in fact a psychology niche blog most the time. Maybe you can persuade me to write some other stuff I’ve done to improve my blog’s rank. Now go jump in the pool (that’s where I’m headed). I’ve also reignited my other two blogs and it’s time to rev some speed. You might say I’ve had 3 car covers on in my blog garage and now they are coming off. Thanks for being a part of this ride.

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A Self-Rating System for My Blog

Wednesday, July 9th, 2008

CAN. Blog Rating SystemThis post is another (I hope the last) rant about Google so feel free to jump ship before you go one. I don’t usually like to whine about stuff, I like to change things or shut up generally. After this post I plan to pretty much shut up about Google PageRank but I will respond to comments of course ;)

I’ve been setting goals for my blog and recording them here since December of 2007. It has been gratifying in almost every respect but I still am not where I’d like to be in other ranking systems such as Google and Technorati. Instead of getting frustrated or trying to game the system, I’ve decided to make my own ranking system based on the things that I value in my blog. I’m calling it the CAN. system My hope is that you, the regular reader, and anyone else who wants to will follow my progress and learn that serious writers can make legitimate money on their blogs without PageRank. My goal since December of 2006 has been to create, innovate, and intergrate quality content. I haven’t lost this goal, I’ve simply defined it more clearly and added “money” as a goal element. This blog does NOT deserve to have a zero PageRank.

Google seems to be highly puritanical when it comes to paid-links on a blog. It’s actually worse than “highly puritanical ” it’s near obscenely puritanical … it makes no rational sense. Who are they serving really? Do you care if a helpful blog post was paid or not? I know I don’t.

I have examined Google’s criteria for PageRank and frankly, I don’t think they even know what they are doing with it. Nonetheless, we have to suck it up as bloggers. It’s the industry guideline that advertisers and publishers use when hiring and taking blogs seriously. Thank goodness many influential bloggers are starting to come out against Google. IZEA is leading an effort against PageRank “.... As for me, watch for my first CAN. update in August. You can see my goals for July here. Maybe it will give you something you’ll find engaging to read by your espresso machines.

One thing, I will give away right now as I close: To make my logo and button for the CAN, Rank System was to use a tutorial for Photoshop. If you’d like to try something similar, it’s a lot of fun. The Google logo itself contains a font that costs $99. But this tutorial shows you how to make it with Ti.... It is cool. There are also tutorials there for companies like Hooters and O’Reilly … a lot more fun stuff. Enjoy and remember in whatever it is you blog about you CAN.

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Use Forums to Increase Blog Traffic

Saturday, June 21st, 2008

My friends in this community sometimes ask me if I know any good ways of getting traffic. I try to do creative stuff, but sometimes the traditional things work best. Using forums to build traffic is one of those traditional ways. Of course there are several in my community that are doing just fine. Perhaps those readers could give us some further tips on this discussion.

I’ve read on several “big time” sites that forums are an excellent way to attract more readers to your blog or website. Up until recently, I had never put this one to the test. This is partly due to the fact that I haven’t had the time to experiment with it. I plan to do some “foruming” this evening so I wanted to let you know the results once I am finished. As I head out to try my hand at this endeavor I am thinking these guidelines might be helpful to someone out there who wants to try it:

  1. When you choose a forum, choose the topics that follow your passions. ie; mental health, literature, psychology, self-improvement and blogging are a few interests of mine that I belong to forums on.
  2. Put your url in your profile and signature or every forum you post at. This is obviously to your blog’s advantage. Theoretically, the ones who like what you have to say will click on your profile or signature and find your wonderfully suited blog. Ok, so I’m being a bit sarcastic. Nonetheless, it’s one way to get your url out there and it may even garner you some Google Juice.
  3. Answer many threads before you leave. Some threads are closely monitored and some are not. Doing more will increase your chances of starting up a conversation or even friendship with people on the forum.
  4. Subscribe to the threads you comment in. Like most blogs, forums have an option many times to subscribe by email or rss to the threads.
  5. Do not get offended and do not say offensive things. This is self-explanatory to many, but to me it is a lesson I have had to learn the hard way many many times (mostly before I ever started blogging). Stay cool and let your words be the same when foruming.
  6. Bookmark the front page of each forum and put them in a folder on your toolbar (Firefox) so they don’t become obtrustive. Since the folder causes them to cascade straight down, you can have more than you’ll ever need on your bookmarked toolbar (for help on how to do this, read this).
  7. Flattery will get you EVERYWHERE. That may be an old fashioned notion, but go with it and see if it’s still true.
  8. Keep your comments short but thoughtful. Don’t waste your great ideas and prose on a forum, use the ideas you get while there to write on your forum and link to the post! (Don’t do this too much or you may be considered a spammer and kicked out)
  9. Once you are in, many forums allow you to post a link on your profile page or in the sisgnature, or both.  An example of these types of links can be found here (scroll down to my signature at the Jeep page.  The anchor texts inspiration and psychology are linked back to my blog).  This will help your backlink authority.
  10. Once you create the link on your profile page, figure out what the permalink to your profile page is and socially bookmark it to as many as possible.  This will also help your backlink authority. Example of same Jeep profile page on Stumbleupon.

I hope these tips help. If you are new to forums and would like some help getting your feet wet, drop me a line and I’ll see if I can help. On the other hand, does anyone out there have any forums they enjoy and would recommend to this community? Enjoy foruming to build traffic.

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Add V.A.L.U.E. to Your Blog :: “U”

Tuesday, June 10th, 2008

Ok, so you want your blog to have more value … scratch that, you want it to have mega-millions of value … you’ve come to the right place. We’ve been outlining value on a blog through the acronym: “v.a.l.u.e.”. Let’s do a quick review:

  1. “V” stands for visceral
  2. “A” stands for aphoristic
  3. “L” stands for linkage

Now, as promised, we probe the mysterious area known as “U.” It stands for “Ubiquitousness.” If you don’t know the meaning of the word, check this out:

ubiq·ui·tous
Pronunciation:
\yü-?bi-kw?-t?s\
Function:
adjective
Date:
1830

: existing or being everywhere at the same time : constantly encountered : widespread <a ubiquitous fashion>
— ubiq·ui·tous·ly adverb
— ubiq·ui·tous·ness noun

In theory, if you could post a link to your post everywhere on the interweb at one time, then you would have “U” down pat. Obviously you can’t. The more I think about the hundreds of millions of blogs out there the more fatigued this letter can become. So you can’t do it all? What CAN you do? Here are a few suggestions to increase the ubiquitousness of your post (all of which I do on a pretty regular basis).

  1. Make a Google Alert for 2 things: 1) your blog’s url through the Google Blogsearch feature ie: link:http://www.postcardsfromthefunnyfarm.com and 2) the title of your blog. This will send you an email whenever someone links to you and whenever your title shows up on a page on the web.
  2. Create a Tumblr.com tumblelog and use the Tumblr bookmarklet feature to post the link with a description. In the description of the permalink, include a standard linkback to your blog’s main url. This will help your backlink count and with some online measures, your rank and authority.
  3. Create other blogs on various “subtopics.” Link to your post there, sometimes through a related short article using the text: “More info on this topic at: (your blog url)”
  4. Use social bookmarking. DIGG and Stumbleupon only work if other people submit. You can ask friends to on the posts you really want to get out there. But most all the rest it is “kosher” to bookmark your own posts.
  5. Guestblog and link back to your article.
  6. Post to AC or Blogcritics and include a relevant linkback to your article.
  7. Get the free info on backlinks and blog promotion at socialmediadaily.com
  8. Other ideas out there?

Getting your posts link out there so many people have access to it is key to producing value for your blog. Being “ubiquitous” is a full time job. Get ready!

Ok, now for the last frontier of this series. We’ll be looking at the letter “E” in the next couple of days. While you wait, why not pick one thing at a time and work on it. These are all equally important to gaining value for your blog.

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Add V.A.L.U.E. to Your Blog :: “V”

Saturday, June 7th, 2008

Google PR is a joke. Bad blogs get high PR all the time. Let’s discuss value and how you can get it on your blog.

It seems the trend these days to get “quick fixes” to long term issues. For example, today I saw a popup ad that said colon cleanser could solve your weight loss woes. Is it possible? Maybe. As far as blogs go, the same amazing claims are out there for traffic and PR. I even asked my wife for a $25 program for my birthday Monday that claimed to improve backlinks. Thank God she said no. It was a momentary lapse of reason.

I’ve been at the task of improving Google PR for over a year now and not much has helped. The stuff that has been worth my time doing however has been stuff that increases the VALUE of my posts and blog. This stuff increases my traffic and decreases the bounce rate: SO … having said all that, I am starting a series to discuss the things that I have found useful in bringing more value to my blog. In the end, after Google PR is a distant memory (which it will become if it doesn’t reflect value) blogs of value will remain standing. I will examine a letter from the word VALUE in each post in this series. I’d encourage you to subscribe so you don’t miss anything. Let’s start with what you can do to create more value for your blog: V.A.L.U.E. V=visceral

  1. Be visceral with a target of 200 words

If you are like me, you have to look up visceral to know what it truly means. I knew it meant to be “of feeling” but check out the other definitions:
Visceral \Vis”cer*al\, a. [Cf. F. visc['e]ral, LL. visceralis.]
1. (Anat.) Of, pertaining to, or affecting the viscera;
splanchnic.
[1913 Webster]

2. Fig.: Having deep sensibility. [R.] –Bp. Reynolds.
[1913 Webster]

3. proceeding from emotion or instinct rather than from
intellect; deeply emotional; — as, a visceral reaction.
[PJC]

4. dealing with coarse or base emotions; — as, a visceral
literary style. –[RHUD]
[PJC] (source)

Doesn’t that say it all for a valuable blog post? Write from a place of inspiration. That will vary from writer to writer, but many things never change. There is a new site out there dedicated to talking about writing and blogging called “Wriging.” Check that one out for sure. I chose 200 words as my target because shorter that that is often considered spam by the search engines and more than that often makes me click away. Let’s face it, who has time in their bloghop to read more than 200 words. Oh and guess what else? IT’S EASY TO WRITE 200 words! Everybody likes stuff that’s easy. Sometimes longer posts are okay when they contain excellent research. Andy Beard’s Niche Marketing is an excellent example of how long posts can be okay. USUALLY however, less is more folks. This one is, many apologies, 402 words (eek I am such a hypocrite). I hope you see my point.

Write 200 visceral words is the first part of adding value to a post/blog. Next time: “I”. If you can’t wait, send me an email, I will reveal it to you privately for $25 (LOL. j/k … maybe). Derek’s price will be slightly higher.

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Blog Traffic, Publishing, and Money: May 2008

Wednesday, June 4th, 2008

How did I do in May of 2008?
Traffic
Goal: 2650 total unique visits for the month and 100/day avg
Actual: 2920 total unique visits for the month and 91/day avg

I feel good about the daily uniques for the month. The daily average is a little short of my goal. I think my link love resolve will help those numbers so I am planning big for June.

Publishing
Goal: 5 total publishings may include guest blog posts.
Actual: 3

I slacked on my guestblogging this month. I put more time into my other blogs and investing in backlinks. I plan to try this goal of “5″ again for June. If interested, send me a message or a comment.

Money
Goal: 300 dollars through these sources - 1) PayPerPost 2) PayU2Blog and 3) Private advertising.
Actual: 270 dollars. I have 2 open spots for ads at $10 a month if you are interested.

I’m interested in getting my traffic higher. I feel this will make the ad spots all the more alluring. As it is, those who advertise on my blog get an interview and links throughout each month they stay here. Hopefully more will show interest. PayPerPost and PayU2Blog probably are the culprits that caused me to lose my PR again … I don’t really care. Google can bite me. As long as I am meeting my personal goals, I am succeeding in my book.

Goals for June 2008 are:
Traffic: 3000 uniques
Publishing: 3 online, may included guestblogging
Money: 200 bucks

Final thought:

Getting a blog “seated” in the search engines through backlinks is a full time job. In changing domain names I lost about 80% of my backlink Google Juice. I’m learning ways to build it back up and I appreciate my readers who come to this niche and find inspiration and psychology to make their lives better. Watch and see how I do in June. -Damien

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Use Facebook and Fuel My Blog to Build Traffic

Friday, April 11th, 2008

This article is Part II of my series “Finest Hour of Social Networks” where I examine social networks and their effectiveness in raising real traffic (low bounce rate/readers who stay more than the duration of two clicks!) This goal is important for monetization and for building a following to your blog. If these ideas are something you’re interested in, this series will help you achieve those goals.

In this article I review and offer some tips on using: Facebook and Fuel My Blog. Here at the second article, I have found I am learning a lot about what a social network is and can be for me as a blogger. I am looking forward to looking at more of the leading social networks for bloggers and sharing my findings with you in future articles. Stay tuned!

Facebook started buzzing around the sphere about 2-3 years ago as I recall. It looked like a vanilla MySpace. For that reason, I never bothered with it much back then. I have a myspace music account that I barely update, how could another “buddy” system get any of my attention? Eventually about a year ago, I joined the service and found it visually slick looking, less cluttered than Myspace. But Facebook is really pointless unless you have “friends” there.   I emailed everyone in my Yahoo! address book and found that out of 30-something people, only three signed up to make me their friends. Then after a long tome of not logging in, I began to get requests from old friends from high school. Some people I only vaguely even remembered. Since gettingonlne now with friends I have found all the addon applications to be really fun. You can waste hours playing around on Facebook.  But, alas, killing time is not one of my 2008 goals, so I limit my time there to about once a week. The good news is though, the service emails you where there are new notices or emails from your friends. You don’t have to hang out there all the time.

In conclusion, I think making a FaceBook account and pimping it as much as you can will help your blog’s traffic. I’ve had at least two comments this past month from people who say they surfed in through Facebook. I recommend it! If you do decide to register, feel free to make me your first friend: I am rileycentral on Facbook.

Thumbs up for Facebook! Now, what about this other mysterious service they call “Fuel My Blog?” Let me tell you what I have found:

Fuel My Blog is a quasi social network where you can “fuel” blogs you like thereby bringing them closer to the top of the list in their category. Sort of like trying to scale Google, this process can make you feel powerless over your own success. Once you join, you can put a widget in your blog that shows your favorite blogs on the service. People can “fuel” the blogs there through a three-click process that is fairly easy. My hope is that their great idea of boosting blogs through clicks will develop further. Three clicks away is too much clicking when I am trying to make merss reading rounds. It’s also discouraging when you know that your clicks probably won’t do much to boost the blog anyway. Fuel My Blog is very new and has a small number of blogs in their system. You can’t be part of this unless you are registered with them and you have their widget. I’ve been good about fueling my 7 a day, but is time consuming. In the end with Fuel My Blog you have a great name with a marginaludea that looks like all the other social schmoozing sites. It would be fine to have it if it offered something new, but as of yet they haven’t. I’m getting a little tired of clicking 10-20 times a day just to boost sites I have only just met through the service. When I find someone I know , I get excited and fuel them immediately just because I know them but that is not the best motive for promoting a blog, it should be spectacular right? Finding blogs to fuel is very cumbersome and the blog must be a registered member of Fuel my Blog for your to fuel them. This lags in much the same way Alexa lags in requiring it’s toolbar to build rank for a site.

My final word on Fuel My Blog is a “sideways thumb”: a little up and a little down. They seem like very nice people (they asked me to guesblog as a regular contributor and I have done 2 blogs for them) and the company looks good on the screen with nice bright graphics. Because of reasons I listed, however, I haven’t found their service to produce the best blogs. Then again, neither does DIGG, SU, or any of the other netwrks I use. I’m alwasy on the lookout for that company who can create and innovate a social system that really gets the good stuff to the forefront. I think much has to evolve for Fuel My Blog to be something the masses will spend their precious online minutes on.

Coming next in the series:

Part III

Twitter - What can that little light blue “t” do for ya! In addition to writing on Twitter next, some may recall I was going to write on 9Rules. I changed my mind and and instead, I’ll be writing something about IZEA and Social Spark. Stay tuned!

Now it’s your turn!

What do you think of using Facebook and Fuel My Blog to build traffic?

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Blog Traffic, Publishing, and Money: March 2008

Friday, March 28th, 2008

I made more money in March than I have made blogging to-date. In this post I show how. So, without any further ado, lets get to my March 2008 goals and results.

In February’s post, I broke down my March goals into three categories. This worked so well that I will be doing the same for April. You may recall the three categories are:

  1. Traffic Goals,
  2. My Web Publishing Goals, and
  3. Monetization Goals.

First, let’s look at last month’s stats:

March 2008

  1. Traffic Goals:
    3,532 Visits: Goal exceeded! (was 3500)
    114 Visit/Day avg.: Goal of 100 visits/day exceeded!
  2. My Web Publishing Goals:
    Just to reiterate: One of my main goals with my blog is to establish more of a name and an online presence through multiple online locations. These also help with backlinks, Google PageRank and Technorati authority. I went on a publishing field-day to put it mildly! I hope to do even more next month.
  3. Monetization Goals:
    Feeling a little jaded after Google smacked my page rank from a PR4 to a PR2 because I used IZEA, I decided to set my PayPerPost goal low in March at $30. I exceeded that goal with an income of $65 from PayPerPost in March. Also, I was able to make $20 from Loud Launch and an incredible first month of $70 with PayU2Blog. The PayPal payment just went into my bank account an hour ago. Can you say Sarah and I go to Chili’s for lunch today??? ;) Oh, one more money item: I gained 2 125×125 paying advertisers this month. It is a pleasure having them and I plan to do all I can to keep them happy.

Okay, now it is time to list my future goals for April:

  1. Traffic:
    3750 Visits.
    175 Visits/Day (I know it is almost doubling last month’s goal, but I am networking through 9Rules and BlogCatalog much more as well as some sources I’m choosing to wait to mention in case they don’t work).
  2. My Web Publishing Goals (10 published articles in April): Publish on …
    BlogCritics (2)
    Associated Content (1)
    FuelmyBlog (2)
    GuestBlogging as the coveted offers come in. I would anticipate a minimum of 5 offers, but we’ll see. If I don’t get that many, I may approach YOU! ;)
  3. Monetization Goals: I’m making a goal to make $100 minmum on PayPerPost and PayU2Blog. We’ll see what the ads bring in as well but I am not setting an ads goal at this time.

Think I can pull it off? I am confident I can. You might consider subscribing to my feed subscribe to the feed via rss so you don’t miss an update! This month should be an exciting month of meeting these new goals. Oh, and if you are interested in getting traffic from this blog, I would like to do a guestblog or interview for you on your blog. Let’s talk! Thanks for reading Postcards from the Funny Farm.

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My Google Page Rank Appears to be Back

Thursday, March 13th, 2008

Table of contents for How I Got My Google PageRank Back

  1. Google Sends PFTFF to Dead Letter Office: PR0
  2. My Google Page Rank Appears to be Back
  3. How I Hope to Get my Google PageRank Back
  4. How I Got My Google Page Rank Back

pr2For at least 2 months now my blog was reduced to a PR0 from a PR4. I don’t know the reason why exactly but I did petition for them to reconsider a while back. I have sponsored posts on my blog and disclose that publicly here. I also have some duplicate content out there, not much but some.

Anyway, after pretty much giving up on Google, it appears they have given my blog a new chance and started me at a PR2 this morning. I am glad they did this it shows they can listen to some reason though I have no idea why I am not at my old PR4 or higher. My backlinks and stats are considerably higher than then.

I guess I will take what I can get from the almighty Google.

I am glad it happened though because as I tried to boycott all things Google over the past two months, I learned that Yahoo! Mail is much better as are many services offered by other companies. One I couldn’t break away from unfortunately was Google Analytics. Based on what I have seen out there, there is nothing as helpful as that. So I still use it. Besides that I no longer use Google Reader and a variety of Google services I used to think were the best, or the “holy of holies.” I think sometimes you need to get pissed off to get out there and see how great the competition is. I have my Technorati rank along with my Feedburner feed stats in my header to indicate to my readers how popular this blog is. I find that more accurate than PageRank anyway. If my PageRank gets back up to its previous 4 maybe I’ll put a badge up for it as well, but for now I’m “once bitten, twice shy” with Google. I’ll be curious to see if my PR grows, stays static or disappears again. Oh and I fully plan on continuing to use PayPerPost and IZEA services in case anyone was wondering.

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