Postcards from the Funny Farm

Attention, Important Announcement 5/5/08: This site’s web address, or url, has been changed. Though the old links still work, they won’t change in the search engines unless they show up out there. If you can, please adjust your blogrolls, bookmarks and other backlinks here to: postcardsfromthefunnyfarm.com/ Thank you for your time.

Traffic
2517 / 3750 (67.12%)

In the words of T.S. Eliot, “April is the cruelest month.” I didn’t meet my traffic goals, not by a longshot. Still, I have to be thankful for every hit I got since my blog underwent so many changes. I see these changes as seed-corn for a much larger field in the future. For example, I changed my domain name from the boring and un-brandable: “www.postcardsfromthefunnyfarm.com/wordpress” to the memorable www.postcardsfromthefunnyfarm.com

Furthermore, I decided to pull way back from Entrecard. The reason for this is that I was getting a lot of hits from them, over 60% of all! These hits produced some new contacts and readers, but mostly the bounce rate of my visitors went to 100%. I want the hits to reflect real readers as much as possible. I talked about this in a post in more detail last month here.

Publishing
4 / 10 (40.00%)

I slacked off a bit here. Maybe my goals are too high? This is the primary reason I blog so I will be really paying more attention to this in May.

Money
121 / 100 (121.00%)

I met my goal amount for income in April. My sources were: 1) PayPerPost 2) PayU2Blog and 3) Private advertising.

Now for my May 2008 goals:

Traffic: 2650 total unique visits for the month and 100/day avg.

Publishing: 5 total publishings may include guest blog posts.

Money: 300 dollars through these sources - 1) PayPerPost 2) PayU2Blog and 3) Private advertising.

Thanks for reading Postcards from the Funny Farm. Watch to see how I do in May.

Ever since I was a kid I have enjoyed spotting the fake in a picture. Whether it was looking for “Where’s Waldo” or better yet an optical illusion. For example, does anyone remember those MAD Magazine “Fold-In” features on the back cover? They were so awesome. When you looked at the picture it looked like something normal and harmless like the Statue of liberty, but after you followed the “fold-in” directions, you were shocked to see something different altogether.

Well, that’s what this post is about: looking at traffic on your blog in a whole new way. Since
analyzing data is a big part of what I do for a living, I am an elementary school teacher, I have a lot of experience with averages, means, outliers, irrelevant data, and anomalies (note that word, it is verrrrrry important to blog analysis). What I set out to do here is show the stuff that counts in your stats and not just high numbers. It has been said that higher numbers will get your ads clicked more … in my experience? No. (I have had stretches where my blog was averaging 800 visits a day and still only minimal clicks on Adsense). And, from the people I talk to, I am not alone in this knowledge. SO … what does it all mean and how can I use my traffic stats to help me earn money and real, “staying,” subscribers? These things take time like muscle growth for the body. After more than a year at this stuff, here’s my fifty cents (scroll past the computer):

1. Pamphlet services only drive-by, or click-by, traffic. Let me explain. A real estate agent is new to a neighborhood. He has no leads because no one knows him. He makes pamphlets with his best picture, offers free stuff, and he follows up. Is there anyone who hasn’t received this stuff on her/his doorstep? This creates interest and what I call “pamphlet traffic.” Nonetheless, the potential client will not be hooked in unless he/she makes a positive connection and like the person. Put this in the perspective of “pamphlet traffic” generating services like Entrecard … etc. These are not good or bad for a blog but they will only produce a lasting reader if the reader does more than click on the Entrecard E. Because this sort of marketing takes a long time, is it your best time spent looking for subscribers? and/or readers? The 20-30 minutes (or even hours sometimes) I have spent dropping Entrecards could have been better spent I think. Let me go on to show how.
2. Knowing your stats is helpful. Watching your analytics helps you gauge your progress as a blogger. Get a good stats provider and set monthly goals for your blog. The can be as big as or as small as you hope to achieve. You can get progress meters to show off your goals publicly and you can do periodic series to share with your readers what is working for you. Through time, I have narrowed my three priorities for Postcards from the Funny Farm down to:
   a. Traffic
   b. Publishing -and-
   c. money. Every month you’ll find me reflecting on my goals and setting new ones.
3. Spend the most time of your day on your own blog, but THEN Bloghopping. Use your own favorites and blogroll to get out there and really read with a cup of coffee. Dialog between blogger is what makes it an amazing viral writing phenomena. If people like your writing they will return but if they like your writing AND they feel a connection to you as the writer, they will never leave!

On a very reduced scale, I have become famous and “hit it big” with my blog finally. I set a gaol last month to make $100 and I surpassed it (it is still surpassing). I set a goal for a certain amount of visitors and so far I am set to surpass it. I set a goal to guest blog on 5 blogs this month and I have surpassed it. So, … in my eyes, the only eyes that can matter to a serious blogger, I am the big time baby! Of course I am being glib, but you should be excited when you meet your own goals, otherwise you’ll never know what to measure success by! Last: remember that a lot of traffic or rank doesn’t always mean people are reading and retunring. That is what it takes to make money. Kep that in the back of your mind when you have a really high traffic day … or DESOLATELY LOW ONE! On those days just imagine that each of your “80″ for example uniques could end up being your subscriber/reader for life ;)

Any questions? I promise to answer them all.

It’s the end of the month and time again to see how I did with my blogging goals. Setting goals is an effective way to improve a blog and feel a sense of accomplishment when you meet them. This month I will be placing less of an emphasis on money but I feel strongly this will only be a temporary change. The non-monetary goals I am focusing mostly on will translate into more income but it will probably take 2-3 months I predict. Developing an online voice and presence is a surefire way to gain an audience. And everyone knows that audience translates into advertising success. By summer I will hopefully be talking about money as the main thrust of this series, but first things first. I broke down my goals into three categories:

1. Traffic Goals,
2. My Web Publishing Goals, and
3. Monetization Goals.

First, let’s look at last month’s stats:

Feb 2008

1. Traffic Goals:
   3,028 Visits: Goal exceeded by over 1,000 visits!
   93 Visits/Day avg.: Goal of 70 visits/Day exceeded by 23/Day!
2. My Web Publishing Goals:
   One of my main goals with my blog is to establish more of a name and an online presence through multiple online locations. I set goals to guestblog, write for BlogCritics, and always be open to writing for other blogs and websites. Below are the external articles I had published. These also help with backlinks and Technorati authority.
   *Guest Blog at Dad Balance
   *Guest Blog at The Outboard Brain of a Geek
   *BlogCritics Review
3. Monetization Goals:
   PayPerPost $69
   Total earnings for February: $69. Exceeded goal by $39
   In every category I exceeded my goals in February! That is a great feeling. Now, my goals for March:

March 2008

1. Traffic Goals:
   3,500 Visits
   100 Visits/Day avg.
2. My Web Publishing Goals:
   *2 articles for BlogCritics
   *1 guestblog post. (HINT HINT, I am available!)
3. Monetization Goals:
   PayPerPost $30

Think I can pull it off? I am very confident I can. You might consider subscribing to my feed so you don’t miss an update! March should be an exciting month of meeting these new goals. Oh, and if you are interested in getting traffic from this blog, I would like to do a guestblog or interview for you on your blog. Let’s talk! Thanks for reading Postcards from the Funny Farm.

What do you think of these 3 blogging goals?