Twitter and IZEA Services to Build Traffic
Friday, April 18th, 2008In this post I discuss how valuable Twiter and you may have heard of Twitter is you are not already using it. It is an enigma to me still trying to understand it’s huge popularity. It IS popular though so that alone becomes the impetus to join. As you Twitter, you theoretically can gain reader for your site or blog. I might as well change those terms into your “online ego.” Twitter will feed it for sure. That little blue “t” ca do a lot for your online ego. Whether it’s going to build your traffic? Well, the jury is still out on that one.
Twitter is a simple time-line of messages that users assemble from all over the globe intermittently as they feel the inspiration to do so. It reminds me a lot of the way PHPbb forums used to be. I would post in the morning what I was doing that day and when I got home I would check for questions or responses and I would reply. Twitter gives the reply function but it doesn’t alert the writer that her/his Twitter message has been replied to. To be, this is a huge drawback since the only way to find replies is to go back and back and back into the message since your twitter post to find the reply. Many times after all that, you find no one replied.
So what is it good for? Twitter is good for connecting friends who are online. It is also good for posting sites your run across to recommend, like a tumblelog. You can get traffic this way, but for me it hasn’t brought much. The best part of Twittering for me has been seeing what my friends are doing and getting ideas for content from that. I haven’t had much referral traffic for Twitter.
My friend Chris Gray really likes Twitter and he has this to say about it:
- Online diary — I like to send updates on various milestones that I would have never otherwise written down. For example, I can go back and now recall the date and time my wife and I took our youngest son to get his first haircut or when he took his first steps. It’s also fun to look back at various other moments, goals, frustration points, and see where I’m at right this moment. I use it as a kind of gauge (if that makes any sense).
- I also use it as a quick way to communicate with my friends (since I have twitter hooked up to my cell phone I can send them tweets wherever I am). I also use Twadget (Vista sidebar gadget) to post/keep up with tweets.
- Finally, I occasionally use Twitter to advertise new blog posts (while I haven’t had the chance to do this for some time now- since my posts have been sparse
Thanks to Chris for that helpful info!
My conclusion? Twitter is a luxury/fun item that you should play with to keep up with friends as well as make new ones but I don’t see it as a way to improve traffic.
The other service I want to look at in this article is IZEA. Now, IZEA is a larger company that produces several smaller ones. The most well known one is PayPerPost. This is a service you apply to and, once acceoted, may choose from a list of “Opps” from paying advertisers for varying amounts of money (usually at my level I see opps from 7-45 dollars). Izea also has a new PayPerPost social marketing site called “Social Spark.” It is currently in a invite-only beta phase but i have been told that very soon it will launch publicly. There isn’t much to review with regards to traffic but from what I can tell, this will become both a monster way to find paying ad sponsors, but also a way to network and increase your traffic. The one drawback I see is the fact that some people will perceive this as a competition and not linkback etc. I hope that is not the case and that IZEA creates incentives for referrals and links to other members. If that proves impossible with this business model, I hope they will seek out ways to make members friendly with each others and helpful toward one another.
So, those are the two social networking sites I wanted to write about tonight. I’m getting more and more into this online social marketing stuff. So much so that I have already purchased some patch panels for the computer room in our new home. But whatever I recommend and however much hardware you have in your home, you have to see what really works best for your needs. Use these services as much as you can before you take my review as gospel truth. For some, these may work better than for others. Enjoy.
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